“This is a significant step forward in the evolution of our brands.” “In conjunction with 9 Story, we will leverage our joint production expertise to create best in brand children’s programming to lead content creation,” added Christopher Keenan, HiT Entertainment’s VP Global Content & Executive Producer. Both brands continue to enjoy large fan bases around the world among both pre-schoolers and their parents, who often grew up with the characters themselves.” “We are delighted to announce this new brand building partnership with 9 Story in a deal which sees two of the world’s finest producers of preschool entertainment joining forces to bring an exciting line up of new programming to a global audience across multiple platforms,” said Kate Schlomann, HIT Entertainment’s VP Global Brand Marketing. “The refresh and relaunch of Barney and Angelina Ballerina represents an exciting start to our partnership with 9 Story. Development of the IP will begin immediately, with a 2017 target launch date for new series for each property. Mattel will bring its global brand management, product activation and strong integrated franchise management capabilities.

The partnership will leverage the combined expertise of both organizations to breathe new life into the programs. Mattel and its preschool entertainment arm and subsidiary, HIT Entertainment, have joined international kids and family content producer 9 Story Media Group in announcing a new long-term partnership to relaunch iconic pre-school brands Barney & Friends and Angelina Ballerina.

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